About Kruitbosch

Over the years, Kruitbosch has developed from a bicycle and accessories wholesaler into a retail partner for specialist bike shops. The consumer is central in everything we do. Our aim is to enthral consumers with beautiful bike products. Our core values “involved”, “reliable” and “dynamic” always inspire us to improve the quality of our products, services and employees. Our passion for bikes and cycle sports is the connecting factor in our company.

These days there are 160 colleagues and the third Kruitbosch generation is at the helm. Our company has become a leading supplier to the bicycle sector in the Netherlands and Belgium. We are the company for everything to do with cycling. We sell many different types of bikes and bike accessories from our meticulously organised warehouse in Zwolle. Our bike brands Cortina and Alpina are trendsetters in the area of city bikes for adults and children. We view bikes as an extension of your personal lifestyle and that concept drives the development of our bikes.

We do more, we offer support services to our dealers, such as furnishing and fitting the shop or workshop, but also advice on the best range or the best returns. Finally, we help with setting up online shops, sales solutions for shops and logistics processing. Would you like to see more of why Kruitbosch stands out? Take a look at how Kruitbosch offers more.


We believe involvement is important, so this core value is reflected in all our work. We are 100% committed to our clients, partners and each other. We don´t just do our job, we like consider all the issues together with our clients.


To us, reliability means being open and honest, but also careful and clear. Those values are expressed in our working method - we talk the talk and walk the walk. Internally in relation to our colleagues, and externally in relation to our clients and partners.


Kruitbosch is a dynamic company. Being innovative, progressive and pioneering is something we value enormously. Not just when it comes to our products, but also when it comes to working methods and the supporting services we offer.

Social involvement

We see it as our duty to be socially involved, and we are proud to be the financial partner of several foundations whilst our employees volunteer for those same organisations. For example, we are a partner of Stichting Present in Zwolle, which mediates between volunteers and people who struggle with their health, their finances or who are without a social network. We also support the projects of Stichting Red een Kind, a foundation that works for better living conditions for vulnerable people in Uganda. It is our pleasure to contribute.