THE HISTORY OF KRUITBOSCH

Lots of things changed over more than 60 years. Granddad Kruitbosch used to lower the bikes down with a hoist and orders were delivered locally by cargo bike. Customers passed on their orders by giving a note to the person who delivered the order. People in the warehouse knew exactly which parts were suitable for what and bike mechanics from all over the area used to come and collect their orders over lunchtime.

These days the bikes are in a renovated warehouse in the Czech Republic and with our logistics partner in the Netherlands. Orders are placed 24/7 from our own warehouse in Zwolle by means of an advanced online system and are collected by means of voice picking. Over those 60 years, Kruitbosch developed into a partner for bicycle specialists in the Netherlands, Belgium and Germany. Our own bicycle brands Cortina and Alpina are growing rapidly and Kruitbosch supplies thousands of bike parts and accessories. Kruitbosch also advises in the area of communication, advertising resources and on shop layout, including for online shops.

1955

OFFICIAL START

The family already had a bicycle wholesale business in Zutphen, but the official start of the Kruitbosch family business in Zwolle was in 1955. That year Egbert Jan opened a wholesale business in bike and bike parts in Zwolle together with his sons Wim and Herman.

1973

RELOCATION

The premises on Nieuwstraat 10 became too small for Kruitbosch, and the company moved from the city centre to just outside the centre of Zwolle. The old steel-construction company at Vondelkade 70 was converted into a warehouse for Kruitbosch. The first generation handed over to the second around this period, as Wim and Gerrit took over the reins.

1986

SECOND BRANCH

As a third generation of Kruitbosch entered the business, Wim and Gerrit opened a second branch in Hoogeveen.

1993

BUILDING TOGETHER

The premises at Vondelkade became too small and Kruitbosch moved to Marslanden, where we built our own premises. Together with our employees we devised and detailed the plans for the optimum layout. Wilco became co-owner of Kruitbosch Zwolle. Kruitbosch Hoogeveen became independent under the leadership of Egbert Kruitbosch.

1998

TOO SMALL

Kruitbosch Hoogeveen ended up being too small, and the business moved to Parmentierstraat, which was also built under our own management.

2000

BIKE EVENT

The first Bike Event became a reality, and Kruitbosch managed to surprise and inspire its clients. Such an event, organised by a wholesaler, had never been seen before in the bike sector.

2000

ALPINA

Start of the relaunch of the children’s bike make Alpina. Kruitbosch takes children seriously and produced a complete line of lifestyle children’s bikes. Alpina became market leader in just a few years.

2003

K3-BIKE

Following the licence to manufacture K3 bikes, Kruitbosch gained a large number of clients in a short period of time. This Belgian girl group was extremely popular and the pink children's bikes and corresponding accessories sold like hot cakes.

2006

CORTINA

Start of the production of Cortina bikes. During the first year, a total of 4,000 bikes were manufactured.

2008

MERGER

Merger between Kruitbosch Zwolle and Kruitbosch Hoogeveen New premises were built in the industrial estate Hessenpoort in Zwolle. The family business no longer had a regional focus, as the sales market comprised the Netherlands, Benelux and Germany. Egbert had different ambitions and the cousins set up a completely new company structure, where Chris was appointed Managing Director. Wilco and Martin became co-owners.

2012

CORTINA ECOMO

The launch of the Cortina Ecomo. For the first time, there is a trendy and stylish e-bike in the market.

2013

BIKE ON CATWALK

Kruitbosch opened its own YouTube channel and posted the first video on the 19th of October. The theme - bikes are fashion. The catwalk hosted an exclusive fashion show where dozens of bikes took the lead. This unusual event was presented by Anouk Smulders.

2013

CORTINA GROWS

Cortina's growth was explosive, and more than a 100,000 bikes were produced in the 2013 season.

2014

APPRECIATION

On the 18th of August, Kruitbosch was voted the most valued bicycle wholesaler following a survey of 10 wholesalers in the bike sector. Kruitbosch scored high on the elements range, logistics, information, price and service.

2015

HISTORICAL RIDE

On the 6th of June, the employees enjoyed a ride through history. During the ride from Zwolle to Zutphen they called on a number of important Kruitbosch sites.

2015

YEPP TRAILER

For the coming years, Kruitbosch will be the exclusive supplier of the Yepp trailer, an innovative and modern bike trailer for children, in the Benelux.

2017

CORTINA BIGGEST RISER IN THE E-BIKE MARKET

Cortina worked hard on the Dutch e-bike market. A Marketdata.nl marketing report about bicycle retail in 2017 demonstrated that Cortina was one of the two biggest climbers in the sector. The report also demonstrated that Cortina scored extremely well on social media and was the most searched bicycle brand on Google.

2018

E-BIKE TO GO

Kruitbosch and e-bike-to-go, the largest supplier of ‘shared e-bikes’ to companies in the Netherlands, joined forces. Besides the Kruitbosch’ share in e-bike-to-go, the companies developed a joint proposition where organisations are unburdened completely in relation to everything to do with ‘bike management’.